Australia’s Number 1 Real Estate Franchise, Ray White have decided to open their doors to The 2009 Ray White Wealth Conference by allowing agents from outside of their network to also attend their premier 2 day event (normally exclusive to their franchise members only).
Some agents outside of the Ray White network will see this as a great opportunity to catch a glimpse of where Australia’s number 1 franchise are heading into the future.
On the other hand, there will also be some of the Ray White members that may feel a bit uneasy about this decision, but in my opinion I feel that this is a great initiative.
By opening their doors, Ray White are displaying some refreshing foresight & the sort of abundant mindset that a lot of franchise groups will need to start embracing as our industry keeps rapidly moving forward.
The invitation has been extended out to any member of apmasphere.com.au ( a free website designed to help property managers & real estate agents) whether they be part of the Ray White Group or not.
Ray White said, “This year’s Wealth Conference is focused on growth and the future of our industry. And so it is appropriate that this year we are exploring some new ideas, like inviting apmasphere members to attend the conference.
Some have wondered “how can that work?”. For us, it’s pretty simple – we know that what we are going to talk about is relevant to everyone in our industry, and that Ray White property managers can only benefit from having some of the other forward thinking property managers in our industry be part of our conference.”
Embracing collective thinking is definitely the way forward for our industry & by allowing others to experience first hand what the Ray White network has to offer displays a sign of strength, belief & an open-minded approach towards moving forward.
It will be interesting to see the post-event feedback from both apmasphere members & the agents attending from within the Ray White network.
To learn more about this event, you can read Brian White’s invitation to apmasphere members here.
Disclaimer: I will be speaking at this event about Social Media, but it wasn’t until today that I found out that agents outside of Ray White could also attend.
















