The weekly newsletter we put out from www.kirstydunphey.com is currently circulating to over 5,000 people weekly. We’re often asked how we’ve built our database to that size in just a few years given that this newsletter started as just an in house newsletter to around 20 staff! To follow are some of our best success tips on building your newsletter (or blog) database.
26 Ways To Build Subscribers
1. Have a sign up button or form on every page of your website.
2. Don’t make it too difficult for people to sign-up, people get bored if they have to jump through too many hoops. All we ask for is first name, surname (optional) and email.
3. Set up a facebook fan page for your email and encourage your friends / family and current subscribers to join.
4. To attract those ever present Gen Y’s have a presence on myspace. Some of my favourites:
- http://www.myspace.com/kirstydunphey (and mine of course!)
5. Link your facebook, myspace and linkedin pages on your website and newsletter.
6. Any time you speak at a public event, mention your newsletter and encourage people to sign up. By public event I mean everything from a keynote presentation in front of 2,000 to a networking group of 5 – just mention it!
7. If you do any regular public speaking, grab a box, bucket or any receptacle and allow people to simply throw a business card in at the end of any of your talks if they want to subscribe.
8. Promote your newsletter on the bottom of your email (in your signature)
9. Make it easy for people to recommend their friends signup and mention that you’d like them to join in your newsletter (in ours we say we’re aiming for 10,000 subscribers – can they help?)
10. I regularly submit articles to be used in other newsletters. Our two most exciting contributions to date have been multiple entries in Zig Ziglar (www.zigziglar.com) and Jeffrey Gitomer’s (www.jeffreygitomer.com) newsletters.
11. Allow people to reproduce your articles in their newsletters – and make it easy. We do this by having a statement telling people they can reproduce our articles in every newsletter and a whole page of articles they can use here: www.kirstydunphey.com/usemebaby.html
12. We submit our articles (which reference our newsletter) to online articles. Try www.ezinearticles.com and www.articlesbase.com, www.goarticles.com
13. Solicit testimonials from the people who currently read your newsletter (even if it’s just 5!) and use them on your website.
14. Allow people to see archived copies of your newsletters – to give them a better idea of what they’re signing up for.
15. Don’t sell or loan your database and make it clear on your website that you won’t.
16. Mention your newsletter as often as possible (media, tv interviews, social events, networking).
17. Consider mentioning your newsletter on your business card / letterhead.
18. Link to your newsletter in your blog.
19. Oh yeah – have a blog (see: www.kirstydunphey.com/blog) and if you don’t think you have time to blog read: http://kirstydunphey.blogspot.com/2008/02/are-you-already-blogging-and-you-just.html
20. There are lots of online ezine directories that you can register your database at (we’ve not had a great response from these – but hey – if you’ve got a spare 10 minutes go for your life!)
21. Ask your friends / colleagues if they’ll mention your newsletter on their website (see: www.kirstydunphey.com/recommendations.html) More links to your website can also do great things for your search engine optimization.
22. You can pitch your product in your newsletter – but it can’t all be a sales pitch. Find a happy medium that works for you in terms of selling vs educating.
23. If you write a book (www.unleashedknowledge.com), mention your newsletter in it.
24. Make your database feel loved – have special offers that are only for those people who subscribe.
25. Use a reputable email marketing service to ensure a good delivery rate, we use icontact but there are several other options available.
26. Finally, the number one (and most simple) way to get more people subscribing is to put something out there that’s of value to readers. If people like a newsletter they’ll forward it on and it’ll grow without you having to concern yourself too much!
Kirsty Dunphey is an author, speaker and entrepreneur who started her first business at 15, opened her own real estate agency at 21 and retired a self made multi-millionaire at 27. To sign up to Kirsty Dunphey’s weekly email, go to www.kirstydunphey.com
October 28, 2009
Kirsty, Great first post for GenYre = energy. There are some great tips in there to help agents increase their database which will ultimately help them to spread their marketing message.
There would be very few real estate agents who have people subscribing to their newsletters directly on the agent’s company website. Most people on agent’s databases get entered into the system manually. Using your tips hopefully the process can be a lot more automated for agents in the future.
PS. If GenYre readers are serious about converting more customers into their database over the internet, then your article provides a great guideline to follow. In addition, here’s a link to a previous post with a quick website test they can do. (Building & nurturing a database is such an important part of real estate today.)
http://www.genyre.com/2009/10/04/a-quick-test-for-your-real-estate-website/
October 28, 2009
Thanks for the great information Kirsty. In point 4 you mentioned about having a presence on MySpace.
Considering that the demographic of users of MySpace tends to be more targeted towards the kids, do you find that MySpace works well for you & do you think that it would work well for a real estate agent?
October 29, 2009
April
You’re right – I find myspace the least effective of my social media strategies – BUT – if you use a tool like ping.fm to update facebook. linked in, myspace and twitter all at the same time- it’s not that much extra effort to maintain and keep it updated (which is the key).
cheers
Kirsty