If you’re looking to build your profile and/or brand awareness, then here are three quick, easy and not too shameless ways that you can get publicity for free.
1. Entering (and preferably winning) awards programs = free publicity and credible media opportunities. But you know what, entering, being nominated or being a finalist and not winning also has the fabulous benefits of the networking opportunities and in many cases it gives you an ability to sit down and do some very cathartic thinking about your business.
2. Perform a survey and put out a press release on the results. We just did one recently on the real estate industry here: http://kirstydunphey.blogspot.com/2008/09/real-estate-agents-trustworthy-is-new.html using a free online survey program and having 500 people respond. The results give journalists some statistics to work with and help get your name out there when you’re published as a source.
3. Subscribe to HARO (help a reporter out www.helpareporter.com/)! There are lots of journalists / bloggers out there looking for great sources – it can be a bit US centric, but there are still awesome opportunities to be found.
Sign up to Kirsty’s weekly email online at: www.kirstydunphey.com/weekly.html
November 6, 2009
Kirsty, you’ve done a terrific job with that survey.It provides a fantastic insight into what customers are looking for in a real estate agent.
The great thing about it is not only the level of response, but you didn’t ask too many questions. You gave very clear options for answers.
If agents are looking at creating an online survey then you should definitely check out the survey Kirsty has done.
Thanks for the tip about HARO. Great idea.
PS: I’m not sure what software you used Kirsty but I’ve noticed that Survey Monkey seems to have an easy system for creating online surveys http://www.SurveyMonkey.com