Chris Shepherd

Do Real Estate Agents Really Know How To Market?

by , on 28th November, 2009 • 4 Comments

One of the continual topics in real estate is

Follow Me on Twitter:

Tags: , , ,

Follow Me on Twitter: Subscribe to this post's comments

Next entry:
Previous entry:

4 Responses to “Do Real Estate Agents Really Know How To Market?”

  • Greg Vincent Greg Vincent says:
    November 28, 2009

    Great first post Chris. It’s refreshing to see someone thinking outside the square about real estate marketing.

    There are far too many agents who look at what their competitors are doing & make marketing decisions based on what their competitor does. In any marketplace I’d rather be known as the innovator rather than the imitator.

    Whilst being the innovator can be a harder road to take initially, once momentum builds around an effective marketing strategy, the competition will almost find it impossible to catch up & the innovator ends up with a significant USP (Unique Selling Proposition) which means that they can demand a higher fee for their services.

    Whereas, the imitators often try to copy the innovators concept & end up trying to provide a similar concept at a cheaper price to compete. But the problem is that the imitators are normally 3 or 4 steps behind the innovator, who is forging ahead with a better, more effective strategy or USP.

    In today’s world it’s no longer the big that beats the small, it’s the fast that beats the slow.

    Note: Agents you don’t need a big marketing budget like Obama to have a big impact. You just need to think differently about your marketing & how you can use marketing strategies that work more effectively.

  • Mobile Helpers says:
    April 2, 2011

    Good day, what a wonderful page you have here. The page has been particulary useful. I will come back later to this website another time, cheers..

  • TheGreenTreeWay says:
    April 22, 2011

    Hi we are a new recently launched Website that allows you to list your listings for FREE. Visit http://TheGreentreeway.com/HowTo and find out how to list your FSBO or Realtor Listing For Free. Also have a low cost Lead Generator available as well.

Trackbacks & Pingbacks

Leave a Reply