There are far too many agents who look at what their competitors are doing & make marketing decisions based on what their competitor does. In any marketplace I’d rather be known as the innovator rather than the imitator.

Whilst being the innovator can be a harder road to take initially, once momentum builds around an effective marketing strategy, the competition will almost find it impossible to catch up & the innovator ends up with a significant USP (Unique Selling Proposition) which means that they can demand a higher fee for their services.

Whereas, the imitators often try to copy the innovators concept & end up trying to provide a similar concept at a cheaper price to compete. But the problem is that the imitators are normally 3 or 4 steps behind the innovator, who is forging ahead with a better, more effective strategy or USP.

In today’s world it’s no longer the big that beats the small, it’s the fast that beats the slow.

Note: Agents you don’t need a big marketing budget like Obama to have a big impact. You just need to think differently about your marketing & how you can use marketing strategies that work more effectively.