While in the process of updating my buyer and potential seller communication systems I have recently discovered an e-marketing system called Vision6.
Have you ever wished you knew how many people are opening your e-mail’s, or one better… see exactly who clicked on your links?
I used Vision6 recently to send out a price adjustment on a property, and then called every person who clicked to see ‘more information’ on the property. The response was great! Everyone knew what property I was talking about and thanked me for the call. I was touching base with people who actually cared.
I then decided to explore it a little further and consider other ways I could implement this system. Some of the uses I have already adapted include the following;
- Send every new registered buyer a link to ‘the buying process’ with a link down the side to ‘tips on how to prepare your home for sale’ – as this will provide an early tip as to who’s selling.
- Send all my database a quarterly report and again add the ‘tips on how to prepare your home for sale’ link
In the process of allowing users to sign up to my e-newsletter automatically using the forms feature. - Will offer my next vendor an improved e-brochure service which allows us to track who clicks on the ‘more info’ link. Then call anyone who did not attend the open for inspection to understand why not or possible encourage them to attend the next one or discuss similar properties coming onto the market.
If you use Vision6 or similar systems what do you use them for?
April 29, 2010
Vision 6 sounds like a great product.
I use a similar system campaign active for monthly newsletters to my existing client database for who I’ve sold for and too. The system allows me to see what articles were clicked and how many times it was sent on to other IP addresses. Although I have not used the information to follow up as you have.
I also use another system My Desktop which is used to send new listings and weekly updates on prices and open times. I can see who has opened the emails and then able to ring and find out who will be attending the open inspections.
My Desktop is free to send emails out to our online database and campaign active charge per email. The more emails sent through campaign active the cheaper it becomes. I have found My desktop to be very useful however I do notice that the branding and opportunity to change the template is very difficult, where as campaign active looks cleaner and visually more appealing.
I definitely feel this is the way to provide better customer service as the consumers feel that you are giving them superior service and were making regular contact with prospects who are actively looking to buy or sell.
May 6, 2010
Thanks for your response James. Our company also run’s My Desktop, however haven’t come across the area you can track peoples opening rates yet.
I definitely recommend you the information to follow people up. I have found it is more effective and actually sets you up for a line of positive phone calls. I guess it boils down to the fact people follow ‘the path of least resistance’ often. Something I plan to incorporate in my new systems after listen to John McGrath speak today.
May 24, 2013
I’ll immediately snatch your rss as I can’t in finding your e-mail subscription link or e-newsletter service.
Do you have any? Please permit me recognise in order that I
could subscribe. Thanks.