James Uster

A New Year – A New Approach

by James Uster, on 8th January, 2010 • 5 Comments

Well another year underway. This year I’m going to define my goals both business and personal and set about achieving them. I’m writing a business plan to keep with me in the office and review monthly.

This year I’ll be adopting a new approach. I’m taking advantage of an online system to help follow up on leads and to keep in touch with clients.New-Year-New-Approach

Last year I saw myself making lots of phone calls to keep in touch and thought this year I would mix phone, text and email to help keep me in touch with my clients (both existing and new)

I’m looking forward to a great year and wish that all the young agents have a fantastic and rewarding 2010 as well. Lets make the most of it.

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James Uster

Local Publications: A Strong Marketing Tool

by James Uster, on 21st November, 2009 • 5 Comments

I recently attended a Raine & Horne training session. One of the presenters was Tom Panos,  Group Real Estate Advertising Director from News Limited who is an excellent presenter.

Tom was talking about the strengths of advertising in your local publications. One point he made was that buyers like to show friends/family what they are intending to buy and usually keep a cut out of the glossy publication rather than an internet print out.

Here’s an interesting article about the use of print media from Tom Panos ~ ‘Print Advertising Is Not Dead – Tom Panos Tells Us Why’.Real-Estate-Print-Media

Although I’m a firm believer in advertising on the internet I do see the need for print publications in today’s market, especially with higher priced properties.

This could become quite a big issue within our industry going forward & I’d be interested to hear what others feel about using Local Publications within a real estate marketing campaign in today’s market and/or anyone’s thoughts on what they feel the role will be for real estate print media going forward.

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