Gen Y » Kirsty Dunphey http://www.genyre.com genyre = energy Thu, 10 Feb 2011 06:14:50 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Real Estate Copywriting: The Lighter Side. http://www.genyre.com/2009/12/03/real-estate-copywriting-the-lighter-side/ http://www.genyre.com/2009/12/03/real-estate-copywriting-the-lighter-side/#comments Thu, 03 Dec 2009 11:07:49 +0000 Kirsty Dunphey http://www.genyre.com/?p=272 (WILL and GRACE are eating lunch, while reading the apartment ads.)
WILL: $2,900 for a loft in Noho. $2,300 for a loft in Soho.
GRACE: It’s too much to pay for any… ‘ho.
WILL: OK, here: “Charming one bedroom, Chelsea adjacent, well-maintained, $1,500.” Sounds great.
GRACE: OK, let me decode: “Charming”? Tiny. “Chelsea adjacent”? New Jersey. “Well-maintained”? Super washes blood off sidewalk daily.

I giggled to myself as I watched this scene from television

Follow Me on Twitter:

]]> http://www.genyre.com/2009/12/03/real-estate-copywriting-the-lighter-side/feed/ 1 Three Quick, Easy And Not Too Shameless Ways To Get Publicity For Free http://www.genyre.com/2009/11/04/three-quick-easy-and-not-too-shameless-ways-to-get-publicity-for-free/ http://www.genyre.com/2009/11/04/three-quick-easy-and-not-too-shameless-ways-to-get-publicity-for-free/#comments Wed, 04 Nov 2009 10:04:00 +0000 Kirsty Dunphey http://www.genyre.com/?p=270 If you’re looking to build your profile and/or brand awareness, then here are three quick, easy and not too shameless ways that you can get publicity for free.

1. Entering (and preferably winning) awards programs = free publicity and credible media opportunities. But you know what, entering, being nominated or being a finalist and not winning also has the fabulous benefits of the networking opportunities and in many cases it gives you an ability to sit down and do some very cathartic thinking about your business.

2. Perform a survey and put out a press release on the results. We just did one recently on the real estate industry here: http://kirstydunphey.blogspot.com/2008/09/real-estate-agents-trustworthy-is-new.html using a free online survey program and having 500 people respond. The results give journalists some statistics to work with and help get your name out there when you’re published as a source.
Online Survey3. Subscribe to HARO (help a reporter out www.helpareporter.com/)! There are lots of journalists / bloggers out there looking for great sources

Follow Me on Twitter:

]]> http://www.genyre.com/2009/11/04/three-quick-easy-and-not-too-shameless-ways-to-get-publicity-for-free/feed/ 2 26 Ways To Build Subscribers To Your Newsletter Or Blog http://www.genyre.com/2009/10/27/26-ways-to-build-subscribers-to-your-newsletter-or-blog/ http://www.genyre.com/2009/10/27/26-ways-to-build-subscribers-to-your-newsletter-or-blog/#comments Tue, 27 Oct 2009 14:17:42 +0000 Kirsty Dunphey http://www.genyre.com/?p=273 The weekly newsletter we put out from www.kirstydunphey.com is currently circulating to over 5,000 people weekly. We

Follow Me on Twitter:

]]> http://www.genyre.com/2009/10/27/26-ways-to-build-subscribers-to-your-newsletter-or-blog/feed/ 4