If developing a career in real estate sparks your interest or you’ve recently entered the industry and you would like to lift your game, there’s nothing like being able to tap into tried and proven techniques and lessons learned from those who have been there and done that.

The perfect entrée is Ray White Young Agent’s Industry Day (YAID) where you can rub shoulders with Ray White high achievers who are on hand to personally share their methods and ingredients of success.

The next YAID will be held on December 2nd at Brisbane’s Emporium. There will be the opportunity to hear from a smorgasbord of sprightly presenters mostly in their 20s – not because Ray White’s seasoned real estate veterans have been called to Santa Claus duties around Brisbane shopping centres, conversely it’s a sign that Gen-Y’s can and are making an impression in the real estate industry.

In town to reveal the recipe underpinning his database farming mastery, is former army chef Billy Schroeder who served in East Timor and Baghdad. After putting down his culinary tools at age 24 and commencing in sales at Ray White Ferntree Gully, Mr Schroeder has taken to the craft of real estate, like a duck to water. He was awarded Rookie of the Year in 2007 for the Ray White Victoria and Tasmania Group only to top that with Premier Membership status having settled $200,000 in sales during 2008. Evergreen industry training guru Mark McLeod (one exception to the panel’s youth policy on the day!) will chat to Mr Schroeder about his motto, “build and they will come.“

Attendees will learn how he went about constructing a 1500-strong database and how harnessing and understanding that technology can lead to meteoric business growth and market share.

Co-organisers of the event are Ray White Corporate trio: Sam Kelso, Lachlan Cadden and Rebecca Geldard who each have business development  and training roles – testament to their individual achievements.

As an aspiring Ray White business owner, Mr Cadden says his recent appointment at Ray White Corporate, “provides an opportunity through the network of seeing the different ways in which many businesses are run.”

He says attending several YAID events early in his career was invaluable for “simplifying the real estate industry and highlighted – that if you do the simple processes properly and put them in place then you can have success, you can really learn from someone who has done it all before.”

Mr Cadden entered real estate at age 20 as a personal assistant at Ray White Bulimba, soon progressing to sales where he achieved stellar performances and added a business partnership in the rent roll to his CV.

“At the YAID, young people can see what the real estate industry is like, they can see what it takes to be successful, talk to people who have done it and really go from there to make an educated decision as to whether the real estate industry with its many options is the career for them.”

“There’s the added value of swapping notes with an agent from another office, seeing what they’re doing, picking up hints and ideas from them and vice versa.”

David Price, principal of Ray White Bulimba will speak of his journey which kicked off at a young age as a sales consultant in 1996. Two years on he was awarded Rookie of the Year for Ray White Brisbane 1998, and accepted an associate position at Ray White Corporate Office the following year.  He opened Ray White Bulimba in 2001 and set a new record as the first office ever to reach top 10 status in its second year of opening. His message on the day will surround the value of “working hard and having a go at everything.”

Part of that is being open to acquiring new information through forums such as YAID.  “It gets people out of the environment they are comfortable with to see what their peers are achieving,” says Mr Price.

For Rebecca Geldard whose career progressed from administration at Ray White New Farm at age 20, to personal assistant, sales, independent contractor and now Ray White Corporate, “attendance at YAID provides a realisation that other young peers can achieve success.”

And while suggesting that Gen-Y’s should draw great confidence in their adeptness with technology, she cautions, “for a young person to succeed in real estate it’s about balancing technology with traditional methods – combining doorknock, open for inspections and brochure drops with effective database management and the goal of converting contacts to clients.”

According to Sam Kelso who is an exciting auctioneer and trainer, “The world really is an oyster” for people in their 20s entering real estate.”

It’s a view backed by average attendance figures of approximately 100 at previous YAID’s held in Brisbane in June and September this year.

“Real estate has arrived as a career destination,” says Mr Kelso who took out Ray White Brisbane Cadet of the Year in 2006 flourishing as a result of his post secondary school career decision. Now a fully licensed Real Estate Agent and Auctioneer, Mr Kelso inspires other young people to follow in his footsteps.

The proof is in the pudding. Real estate is an industry where vintage, fledgling or mature is an asset not a hindrance.

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FURTHER INFORMATION & REGISTRATION FOR THE EVENT

Sam Kelso 0433 338 925
Lachlan Cadden 0428 879 415
Rebecca Geldard 0409 721 671

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