Gen Y » Copywriting http://www.genyre.com genyre = energy Thu, 10 Feb 2011 06:14:50 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Great Tips On How To Improve Your Real Estate Marketing http://www.genyre.com/2010/03/15/great-tips-on-how-to-improve-your-real-estate-marketing/ http://www.genyre.com/2010/03/15/great-tips-on-how-to-improve-your-real-estate-marketing/#comments Mon, 15 Mar 2010 10:37:25 +0000 Greg Vincent http://www.genyre.com/?p=674 Last week I presented at A Morning with Australia and New Zealand’s Top Agents and had the absolute pleasure to catch up with my friend Julie Ryan, whom I regard as one of the world”s best real estate trainers.

When connecting with Julie on LinkedIn, I happened to notice one of her recent presentations was available on SlideShare and thought I”d share some of Julie”s insights with GenYre = energy readers.

Whilst I appreciate that the SlideShare presentation isn”t anywhere near as effective as it would be with Julie presenting it, I believe that you can still gain a lot out of her presentation slides.

There are some great points that Julie shares about appearing different in your market place. She is also a big believer in using the internet more effectively to help build your profile and make the right first impression.

Julie has also included some very interesting stats about Social Media and a great insight into Dominant Buyer Motives,  plus lots more…

Follow Me on Twitter:

]]> http://www.genyre.com/2010/03/15/great-tips-on-how-to-improve-your-real-estate-marketing/feed/ 1 Real Estate Copywriting: The Lighter Side. http://www.genyre.com/2009/12/03/real-estate-copywriting-the-lighter-side/ http://www.genyre.com/2009/12/03/real-estate-copywriting-the-lighter-side/#comments Thu, 03 Dec 2009 11:07:49 +0000 Kirsty Dunphey http://www.genyre.com/?p=272 (WILL and GRACE are eating lunch, while reading the apartment ads.)
WILL: $2,900 for a loft in Noho. $2,300 for a loft in Soho.
GRACE: It’s too much to pay for any… ‘ho.
WILL: OK, here: “Charming one bedroom, Chelsea adjacent, well-maintained, $1,500.” Sounds great.
GRACE: OK, let me decode: “Charming”? Tiny. “Chelsea adjacent”? New Jersey. “Well-maintained”? Super washes blood off sidewalk daily.

I giggled to myself as I watched this scene from television

Follow Me on Twitter:

]]> http://www.genyre.com/2009/12/03/real-estate-copywriting-the-lighter-side/feed/ 1