Last week I presented at A Morning with Australia and New Zealand’s Top Agents and had the absolute pleasure to catch up with my friend Julie Ryan, whom I regard as one of the world’s best real estate trainers.

When connecting with Julie on LinkedIn, I happened to notice one of her recent presentations was available on SlideShare and thought I’d share some of Julie’s insights with GenYre = energy readers.

Whilst I appreciate that the SlideShare presentation isn’t anywhere near as effective as it would be with Julie presenting it, I believe that you can still gain a lot out of her presentation slides.

There are some great points that Julie shares about appearing different in your market place. She is also a big believer in using the internet more effectively to help build your profile and make the right first impression.

Julie has also included some very interesting stats about Social Media and a great insight into Dominant Buyer Motives,  plus lots more…

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Today has seen the launch of the Apple iPad and already I can see that there are a number of potential uses for the iPad for real estate agents.

Just like a restaurant could use the iPad for taking orders or displaying their menu, real estate agents can use the iPad to demonstrate how professionally they can present a potential sellers home, show comparable sales and create a marketing campaign digitally.

The pricing of the iPad means that Apple have provided an affordable way that an agent can make their company appear more high tech.

Here’s 8 Ways That Real Estate Agents could use the iPad…

• Use it for digital listing presentations

• Show property photos and videos in high definition

• Visit websites for doing CMA’s and show other related sites

• Create a Demo Individual Property Website for a client right before their eyes

• Instant database entry at open homes

• Portable client management

• Show details of current listings to buyers on the run

• Checking email enquiries & setting appointments

Today’s launch of the iPad also provides an insight into where Print Media is heading. The iPad is going to make it a whole lot easier for people to get their news digitally, which will have an effect on major newspaper distribution numbers.

Local Press may not feel the same affect for a while, but it certainly could have an impact in the long term.

My hope is that the introduction of digital readers like the Apple iPad and Amazon’s Kindle may help to bring the real estate print media prices down to a more affordable level for agents and sellers.

Whilst I see some great uses for the iPad for real estate agents, there are some developers who feel that Apple could have gone a lot further with their development, eg here’s 8 Things That Suck About The iPad.

I’m sure Apple will include a number of these extra features to the iPad very quickly, just like they did with the iPhone.

But for now it looks like they have made something that is very appealing to the majority of people & have priced it affordably enough that the iPad should end up becoming just as popular as the iPod and the iPhone.

While agents will have to wait to get their hands onto an iPad, over the next few weeks there is a perfect opportunity to prepare a digital listing presentation in time for its delivery.

I’ve shared 8 uses for agents, if you can think of any others I’d appreciate any other thoughts or ideas.

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