I recently attended a Raine & Horne training session. One of the presenters was Tom Panos,  Group Real Estate Advertising Director from News Limited who is an excellent presenter.

Tom was talking about the strengths of advertising in your local publications. One point he made was that buyers like to show friends/family what they are intending to buy and usually keep a cut out of the glossy publication rather than an internet print out.

Here’s an interesting article about the use of print media from Tom Panos ~ ‘Print Advertising Is Not Dead – Tom Panos Tells Us Why’.

Although I’m a firm believer in advertising on the internet I do see the need for print publications in today’s market, especially with higher priced properties.

This could become quite a big issue within our industry going forward & I’d be interested to hear what others feel about using Local Publications within a real estate marketing campaign in today’s market and/or anyone’s thoughts on what they feel the role will be for real estate print media going forward.

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