The campaign has exceeded realestate.com.au’s expectations and reached its target in just two weeks of going live, with thousands of Australians taking part in the integrated corporate social responsibility campaign.
The campaign has been a joint partnership with Habitat for Humanity Australia, which is the world’s number one provider of housing for low income families in need.
Spokesperson for realestate.com.au Joanne Whyte indicated that support for the cause has been overwhelming, with many online users embracing the concept since the campaign went live in early October.
“Deciding to integrate Facebook into the campaign was a clever way to engage consumers who want to help make a difference in this world. We are really pleased to see the general public get behind this cause and embrace the Fresh Start Project,” said Joanne.
“As part of our ongoing commitment to making a difference, realestate.com.au has contributed $130,000 to Habitat for Humanity Australia that will go towards building a house for a low income family, with construction commencing on 8 November 2010,” she said.
Two thousand three hundred fans have had their photos published on a ‘supporters wall’ sharing Fresh Start Project with family and friends.
Established in the United States in 1976, Habitat for Humanity is a global not-for-profit organisation with a presence in over 90 countries and has changed the lives of people all over the world building more than 400,000 houses and sheltering more than two million people in 3,500 communities including almost 100 homes in Australia.
Habitat for Humanity believes in giving people a hand up rather than a hand out by building homes in partnership with families both in Australia and overseas. The families put in labour and a deposit, and Habitat for Humanity assists with the expertise and financing and importantly, as the no-profit loan is repaid, it goes into a revolving fund to help finance even more homes for people in need.
Habitat for Humanity’s recent projects include its work in helping rebuild homes in New Orleans after Hurricane Katrina and in Haiti with the support of celebrity A-listers such as Brad Pitt, Bon Jovi, Barack and Michelle Obama and Oprah Winfrey.
Between now and 7 November 2010, members of the public keen to follow the Fresh Start Project can keep up-to-date with the latest campaign developments via realestate.com.au’s Facebook page and the microsite as the next phase of the campaign unfolds. Consumers can continue donating social bricks via the realestate.com.au home page to help raise awareness around housing affordability for low income families.