One of the biggest downfalls of unsuccessful Real Estate Agents is that they don
Archive for the ‘Training’ Category
In a market such as the one in which we find ourselves today, agents need to have a rapport with their current clients to be able to work with them in achieving the highest possible sale or rental price for their property. They also need to look to past clients for future business.
Real estate is possibly the industry which most relies on referral and repeat business to ensure continued success.
How do we make sure that the clients and customers we deal with today will come back to us in the years ahead? The answer is relationship banking.
Think of the relationship that you have with a client as a bank account. To keep that client happy you need to ensure that there are always funds available in that account.
To do this, deposits must be made. Things like returning phone calls promptly, providing detailed feedback and going that extra mile for your client are all forms of deposits.
Once the account is in credit, you have built a rapport with the client and they should now trust you with the sale or management of their property. If necessary, you can now look to make withdrawals from the account. If you need to adjust the price, arrange an inspection after hours or if we make a mistake and leave the living room light on after an open house inspection, we possibly have enough credit to cover this.
While dealing with their vendor, an agent provided a comprehensive weekly report outlining how many inspections had taken place, what prospects there had been for the property so far, and what kind of prices these people were gravitating towards.
The agent also made regular contact with the vendors to make sure they were satisfied with the job he was doing. After their property had been on the market for six weeks without having any offers that met the vendors
As an ex-elite athlete I was taught to only be affected by things within my control. i.e not getting angry because it was raining during an open house. What I have found over the last year is that more and more young agents are being affected by things outside of their control and it is completely throwing them off their best game.
My advice to everyone is to stay focused. Don’t let things like a buyer falling over because they cannot get finance alter your positive attitude. It is really important when times get tough that you aren’t distracted.
Stay focused on what you know best, stay focused on what is directly affecting you & stay focussed on your goals.
We cannot change whether interest rates go up, we cannot change whether the government passes new legislation- so get on with what you do best!
My 2 cents for this week. Have a great break everyone.
See you bright and early in the New Year.
Braden
One of the continual topics in real estate is
If developing a career in real estate sparks your interest or you
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