Posts Tagged ‘Copywriting’

Kirsty Dunphey

Real Estate Copywriting: The Lighter Side.

by , on 3rd December, 2009 • 1 Comment

(WILL and GRACE are eating lunch, while reading the apartment ads.)
WILL: $2,900 for a loft in Noho. $2,300 for a loft in Soho.
GRACE: It’s too much to pay for any… ‘ho.
WILL: OK, here: “Charming one bedroom, Chelsea adjacent, well-maintained, $1,500.” Sounds great.
GRACE: OK, let me decode: “Charming”? Tiny. “Chelsea adjacent”? New Jersey. “Well-maintained”? Super washes blood off sidewalk daily.

I giggled to myself as I watched this scene from television

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