Gen Y » Copywriting http://www.genyre.com genyre = energy Thu, 10 Feb 2011 06:14:50 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Real Estate Copywriting: The Lighter Side. http://www.genyre.com/2009/12/03/real-estate-copywriting-the-lighter-side/ http://www.genyre.com/2009/12/03/real-estate-copywriting-the-lighter-side/#comments Thu, 03 Dec 2009 11:07:49 +0000 Kirsty Dunphey http://www.genyre.com/?p=272 (WILL and GRACE are eating lunch, while reading the apartment ads.)
WILL: $2,900 for a loft in Noho. $2,300 for a loft in Soho.
GRACE: It’s too much to pay for any… ‘ho.
WILL: OK, here: “Charming one bedroom, Chelsea adjacent, well-maintained, $1,500.” Sounds great.
GRACE: OK, let me decode: “Charming”? Tiny. “Chelsea adjacent”? New Jersey. “Well-maintained”? Super washes blood off sidewalk daily.

I giggled to myself as I watched this scene from television

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