While in the process of updating my buyer and potential seller communication systems I have recently discovered an e-marketing system called Vision6.

Have you ever wished you knew how many people are opening your e-mail’s, or one better… see exactly who clicked on your links?

I used Vision6 recently to send out a price adjustment on a property, and then called every person who clicked to see ‘more information’ on the property. The response was great! Everyone knew what property I was talking about and thanked me for the call. I was touching base with people who actually cared.

I then decided to explore it a little further and consider other ways I could implement this system. Some of the uses I have already adapted include the following;

1. Send every new registered buyer a link to ‘the buying process’ with a link down the side to ‘tips on how to prepare your home for sale’ – as this will provide an early tip as to who’s selling.
2. Send all my database a quarterly report and again add the ‘tips on how to prepare your home for sale’ link
   In the process of allowing users to sign up to my e-newsletter automatically using the forms feature.
3. Will offer my next vendor an improved e-brochure service which allows us to track who clicks on the ‘more info’ link. Then call anyone who did not attend the open for inspection to understand why not or possible encourage them to attend the next one or discuss similar properties coming onto the market.

If you use Vision6 or similar systems what do you use them for?

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