One of the continual topics in real estate is ‘marketing’, however do we really utilise all knowledge out there to achieve the best results? You may think of marketing only as selling and advertising, this however is just the tip of the iceberg. When marketing correctly you will be able to attract new customers by promising superior value, and keep current customers by delivering satisfaction.

What is marketing?

Philip Kotler, one of the leading marketing academics describes it as ‘a set of processes for creating, communicating, and delivering value to customers and managing customer’s relationships in ways that benefit the organisation.’ It includes market research, product development, distribution, pricing, advertisement, personal selling and online-social interaction just to name a few elements. It should be the central core of your business and shape the way you service and communicate to your clients.

How does marketing help us?

As discussed in the following video, Barrack Obama conducted a very successful marketing campaign that ultimately won him the presidency.

If Barrack can become president through effective marketing, imagine the results we could affect locally.

Where to from here?

Over the coming months, I invite you to reinvent your personal marketing with me, to complement your businesses infra structure. Having just completed a course at university I am pretty excited to explore the possibilities available. I will be starting at the base, researching what my marketplace wants (through door-knocking etc a prospecting method in its self), to creating a new ‘product’ based on consumers demands and finishing with pricing, promotion & customer retention.

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